Showing posts with the label Bits | The Business of Technology .

Bits | The Business of Technology - March 2, 2015: The Apple Watch Is Nearly Ready, but Is the Public?.

Monday, March 2, 2015 For the latest updates, go to » Morning Report The Apple Watch Is Nearly Ready, but Is the Public?   |  For  Apple , the hard part - making a smartwatch - is nearly over,  Brian X. Chen reports . Soon it will be time for the harder part: selling the long-anticipated Apple Watch to consumers who, so far, are not very excited about the idea of wearing computers on their bodies. The first batch of smartwatches from companies like Samsung Electronics, Motorola and LG did not sell well, nor were they particularly well reviewed. And wearable devices like the Google Glass eyewear that got mainstream attention - if not sales - were greeted with considerable skepticism. But Apple has been in this situation before. Most consumers didn't care about computer tablets before Apple released the iPad, nor did they generally think about buying smartphones before the release of the iPhone. In both cases, the company overcame i