Steve Marcus | Reuters
The service launched in the middle of the Covid-19 pandemic last Monday, calling into question whether consumers would adopt the mobile streaming platform while cooped up at home with full-screen TVs.
“It turns out people have in-between moments at home,” Whitman said. “We don’t actually think it hurt us.”
But Whitman said the first week downloads surpassed expectations while sign-ups are still within a 90-day free trial period. In an early sign of engagement, Whitman said 80% of people who have started a show watch it through the first episode.
Still, the adoption is small relative to launches like Disney’s streaming service, Disney+, which announced the day after its launch that it had more than 10 million subscribers. Unlike Disney, Quibi’s brand is new and relatively unknown, meaning it’s relied on advertising and celebrities in its shows to make a name for itself.
With so many potential customers for Quibi working from home as
After a 90-day trial, users who want to stick with Quibi can pay $4.99 per month for the ad-supported version or $7.99 per month for no ads. Even with tightening wallets, Whitman said she believes there is a unique place for Quibi alongside TV-based streaming subscriptions consumers already own.
“They’re three different use cases,” she said, referring to TV streaming services, music services and Quibi.
WATCH: Video game streaming is surging as millions are cooped up inside their homes