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Mar 23, 2019

A Point of View on an Advice to give it a Thought : This Is the Most Common Piece of Advice for Entrepreneurs.

This Is the Most Common Piece of Advice for Entrepreneurs.

inc. magazineMar 22




When someone tells you to “fake it until you make it,” you need to stop listening immediately. There’s power in authenticity and you need to use to your advantage.

Go to the profile of inc. magazine

Photo by Danielle MacInnes.
I entered my first boardroom meeting at the age of 24. I felt out of place. The room was full of executives, all with many years of experience and great business acumen. They’d built their business to be quite significant in their space and they seemed to have control of every aspect of their business. I was green and in shock.
As the meeting was winding down, one of the executives pulled me aside to give me advice. He said to me, “if you want to build up your business quickly, you need to fake it until you make it.”
I’m now five years removed from this meeting and I realize this couldn’t have been further from the truth. At the time, being very green led me to believe anyone who was in a position of authority must have some inherent knowledge I didn’t possess.
To an extent, that was true. Experience counts for a lot. Still, the principles on which you base your business say even more.

People need to be able to trust you.

I realized there was far more value in being authentic when I walked into pitch a company on our marketing services, and I was going through all of the services we could offer and what success we’d had so far. That’s when I was stopped in the meeting, and someone asked me, “Okay, look, that’s all great and we hear this all the time from agencies. Can you tell me about one thing you royally screwed up and how you dealt with it?”
This client didn’t want me to be fake. They wanted to test my integrity and see if I was willing to admit I didn’t know all of the answers.
It was a wake-up call.
People want to do business with people that are trustworthy and a big part of gaining trust is allowing you to be vulnerable and open. In this case, I looked at the person who asked the question and explained how we’d had a campaign that was a complete flop with another client. Then the same person asked me, “Are they still a client?” to which I responded, “Yes.” Then they said, “why?”
What came out of my mouth next defined my business moving forward, even though I didn’t know it at the time.
I said back, “Well, I told the client we had screwed up, had no excuses, we were committed to doing better and we’re not going to pretend to have all of the answers.” We weren’t going to be a company that hid anything, we were going to be open, try our best and live with whatever results follow.
We walked out of that pitch contract in hand.

Saying “I don’t know” can be powerful.

Just because someone else has gone on a certain path, that doesn’t mean you have to follow blindly behind trying to emulate every footstep of that person. You need to make your own path.
As I mature as a business professional, I’m completely in awe of two things:
  1. How great it is for business when people are authentic, truthful and open about what’s happening with their organization.
  2. How quickly people are able to sniff out people who are being fake.
Unless you’re Meryl Streep, if you’re putting on an act your people won’t take long to pick up that you’re full of it.
You’ll find yourself facing problems unique to your business, almost daily. The waters will be uncharted, with no set path to follow. This where you’ll have to experiment, fail and iterate improvements.
If you’re lost at sea, you can’t fake your way to shore. So why would you think you could fake your way to business success. It’s far better to work with your team, try different options/tactics out, meanwhile letting everyone know you’re doing what you can with the information at hand, instead of blindly charging forward without a sense of direction.
There’s power in admitting what you don’t know and being open about it. It helps cover your business blind spots, by encouraging you to learn or letting a team member who’s more informed on a topic give their opinion.
Your team and your business depend on you being authentic. Good luck faking it until you make it when your accounts receivable is late and payroll is due.
Be real, and encourage your team to do so too.
It’s better to work with people who acknowledge when times are tough, pull up their socks, tie their shoes and say, “let’s get to work,” than people who sugarcoat situations.

Source: Medium

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