Sunday is likely to be the busiest day of the year for online daters, according to multiple online dating sites. The reason? Not only are Sundays the most popular day for online dating, but this Sunday in particular is one when people begin to commit to their resolutions to find love in 2019.
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“The big trend is local activities and travel destinations,” a spokesperson for Match tells MarketWatch, adding that “singles are currently motivated to immediately connect over past, current and aspirational experiences they share with their potential match.”
Travel is hot on other dating apps as well, with Hinge telling MarketWatch that travel photos get 30% more likes than photos without location tags and posts about spontaneity (including things like “the next vacation I want to go on is X”) get 139% more responses than average. And Tinder says nearly one in five subscribers use the app to find someone with whom to explore while traveling.
This is all part of a larger trend, with millennials and boomers, in particular, embracing travel. Indeed, millennials prioritize travel over things like buying a home, one survey found, and boomers are so eager to travel that they’re booking trips earlier than ever. That helps explain why domestic travel is set to grow 2.4% on a year-over-year basis through April 2019, according to the U.S. Travel Association.
Of course, it’s important to point out that both dating and travel are expensive pursuits. A Match survey of 5,500 singles found that they spend nearly $1,600 on dating every year, including everything from coffee to cocktails to food to clothing. Not to mention that many of us pay for our online dating memberships. Plus, a survey by finance app Trim found that seven in 10 Americans spent money on travel last year, shelling out between $620 and nearly $1,300 per year on trips.