The Ultimate Guide to Doing Research Before Cold Emails and Calls
Doing Research Works. The Better Your Research, The Better Your Replies
- It prevents you from putting your foot in your mouth when you email them. I get people sending cold emails to me for ICOs telling me that they think they’re relevant to me for the work I do in the crypto space. I don’t do anything in the crypto space — if I did, I would want them to reference what I did so that I knew their email wasn’t just spam. Basic research can help you not look silly.
- It gives you points of mutual rapport. Points of mutual rapport help you speed up the relationship-building process by showing the other person that you share some values with them. These may be taste-based values, like that you both like the same football teams. These may be more complex values, like that you share a religion or membership in a values-based fraternity.
- It signals to the person you aren’t a jerk. If you want somebody to give you their valuable time, you should signal to them that you’ve already given up some of your valuable time before reaching out to them.