|SEW | Daily|
|Brand bidding is often touted as a hotly debated
topic in paid media. That said, a cursory glance will reveal that the
typical advice given by PPC experts is to bid on it, without exception.
But the question is whether this is good advice or just self-serving.
Mike Turnham argues that brand bidding is actually a bad idea when it comes to PPC and that your PPC manager will only add value by growing prospecting activity – not piggybacking off the success of a brand name.
Today’s Top Story