|When taking a website international, one of the most
important technical SEO elements to get right is the Hreflang tag. When
you add into this process the unique challenges of managing an
e-commerce website such as seasonal changes of products and stock
availability this process can increase in complexity.
Emily Mace reviews why Hreflang tags are so important, and the common pitfalls SEOs may face when implementing them – particularly when coding for e-commerce sites.
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