After months of research and two events in New York and London, we
are delighted to release the first in our new series of buyers guides
aimed at cutting through the complexity of the marketing technology
Focusing on bid management tools, this guide is based on over 1,600
customer reviews, interviews with each platform and insights from a
panel of industry experts.
Platforms evaluated in this guide include Kenshoo, DoubleClick Search, Adobe, Acquisio, Marin Software and Wordstream.
With over $90 billion spent on paid search in 2017, these software
packages play a vital role in deriving maximum value from a brand's
digital media budget.
If you currently use a bid management tool or are looking to make an
investment, this guide will act as an invaluable tool to help you in
your decision-making process. View the guide