Our new-look morning briefing highlights the big stories of the day, including Vice founder Shane Smith’s MacTaggart lecture
Life of Vice … Vice founder Shane Smith predicted a media ‘bloodbath’ in this year’s MacTaggart lecture. Photograph: Murdo Macleod for the Guardian
The big story
Shane Smith is known for his bombast, and his MacTaggart lecture at this year’s Edinburgh TV Festival lived up to that reputation. Amid asides and quips about his penchant for acid being responsible for commissioning decisions, he presented a big-picture narrative that places Vice at the forefront of a sea change in media.
The central pitch was that baby boomers are losing their grip on media as a millennial generation interested in issues such as LGBT rights and income inequality rejects most of what the established media produces and the way they distribute it. That he predicts, will lead to a frenzy of consolidation among the world’s big media companies as they struggle to catch up.
Though his talk was inevitably an attempt at self-aggrandisement, his suggestion that it is the media’s neglect of the issues that young people find important, and not the fecklessness of youth, is what makes it hard for traditional media to reach millennials, is food for thought.
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