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May 17, 2012

Smartcompany News and Analysis: Facebook’s future: We assess the dream and nightmare scenarios, ACCC to investigate online retail deals, New program to boost female entrepreneurs.

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What will Facebook look like in three, five, 10 and 20 year’s time? As the social networking giant prepares for its $104 billion float, our tech guru Patrick Stafford has dusted off his crystal ball to assess Mark Zuckerberg’s best-case scenario and his nightmare.

We’ll cover the float tomorrow morning, so be sure to check back to our site on Saturday.

Elsewhere we look at the ACCC’s decision to investigate deals done by Australian retailers to block some brands selling to Australian consumers from their websites, examine a new program to boost female entrepreneurship and look at the big challenges facing the Wiggles as their business goes through an incredible transition.

And in Entrepreneur Watch, James Thomson asks why Warren Buffett has bought into the media sector.

If you’re based in Sydney, you can also join James at the next Let’s Talk Business event to be held on May 29. James will be joining a panel to talk about how your customer data can drive new business. We’ve got two double passes to give away to the first two readers to email us at feedback@smartcompany.com.au. It should be a great event!

How I
How I turned my staff into public speaking experts to market my business
Digital marketers need to be seen as experts in their field. So Grace Chu promotes her business by getting her staff to speak at conferences. BY PATRICK STAFFORD.
Features

Advertising and Marketing
MARKETING STRATEGIES: The first steps in the sales process
Generating leads is the first-step in a process that should ultimately end in conversion and sales. BY TOM McKASKILL.
Features

Aunty B
It’s budget time and I can’t decide where to spend my limited dough?
Beware the curse of muddle-headedness at budget time – think about where you can get the most bang for your buck.
Aunty B

Selling strategies
Trent Leyshan
Belief in a cause and the will to fight for it can hold you in good stead as a business owner.
Ask the Experts

Female Entrepreneur
Naomi Simson
How do we build trust with our employees when often it has been eroded by bad experiences with past employers?
Smart Blogs

Property Investor
Michael Yardney
Here are nine key points that will have you thinking rationally about your relationship to risk when it comes to investing.
Smart Blogs

Entrepreneur Watch
James Thomson
Warren Buffett has shocked the market by investing in community media. Like Gina Rinehart, he says it’s part of a public service.
Entrepreneur Watch

NYT Global Upadate: U.S. Says Its Agents Fired No Shots in Honduran Gunbattle


Global Update


TOP NEWS
DealBook

Facebook Raises $16 Billion in I.P.O.

By EVELYN M. RUSLI and PETER EAVIS
The initial public offering, priced at $38 a share, values Facebook at $104 billion, putting the social networking company on par with McDonald's, Citigroup and Amazon.com.
DealBook

Long Odds on a Big Facebook Payday

By NATHANIEL POPPER
If history offers any lesson, average investors may find they face steep odds if they hope to make big money in a much-hyped stock like Facebook.

As Relations Warm With Myanmar, U.S. to Ease Trade Limits

By STEVEN LEE MYERS
The Obama administration will give American firms far greater license to make investments in Myanmar, responding to the country's political and economic opening over the last year.
Arts

Video Feature: Remembering Donna Summer

Ms. Summer, a gospel-trained vocalist, became a superstar in the 1970s. She died on Thursday at 63.
Opinion

Op-Ed Contributors

Roll Out the Oil Revenue Weapon

By CLIFF KUPCHAN and GREG PRIDDY
The West can turn its new leverage over Iranian oil revenue into a potent tool of diplomacy.
WORLD

U.S. Says Its Agents Fired No Shots in Honduran Gunbattle

By DAMIEN CAVE
United States officials gave new details about an episode in the jungles of Honduras last week that has touched off anti-American protests.

U.S. Ambassador to Israel Speaks of Military Option for Iran

By JODI RUDOREN
Dan Shapiro told the Israeli bar association that preparations had been made for a possible attack.

North Korea Resumes Work on Nuclear Reactor, Group Says

By CHOE SANG-HUN
North Korea has resumed construction of a nuclear reactor that can be used to expand the country's nuclear weapons program, an American-based institute said Thursday.
BUSINESS

U.S. Slaps High Tariffs on Chinese Solar Panels

By KEITH BRADSHER and DIANE CARDWELL
The United States Commerce Department concluded that Chinese producers had "dumped" their products on the American market.

OPEC Sees Drop in Iran Oil Production

By THOMAS ERDBRINK
A 12 percent decline in the first three months of the year is at odds with Iran's assessment that there has been no significant change in output over the past year.

Spain Tries to Calm Fears About Ailing Lender

By RAPHAEL MINDER
A week after Spain seized control of Bankia, the government was forced to deny that clients were scrambling to withdraw funds from the lender.
TECHNOLOGY
DealBook

Spotify Deal Would Value Company at $4 Billion

By EVELYN M. RUSLI
The lofty valuation for Spotify, a service that expanded into the United States only last year, underscores the rapid growth of the online music start-up, which is built on top of Facebook's social network.
DealBook

Pinterest Raises $100 Million

By KEVIN ROOSE
Pinterest, which allows users to share photographs, recipes and other media on custom "pinboards," raised $100 million in a funding round led by the Japanese e-commerce company Rakuten.
Bits

Twitter Adopts Do Not Track Privacy Option

By NICK BILTON
Twitter said it would allow users to opt out of cookies that collect personal information used for advertising.
SPORTS

At Liverpool, Results Weigh More Heavily Than Sentimentality

By ROB HUGHES
Kenny Dalglish, a legend in Liverpool, lost his job because soccer is a business, and his team just finished its worst season in years.

Ireland Hopes Clubs' Success Rubs Off on National Team

By EMMA STONEY
Irish clubs have won the Heineken Cup four times since 2006, but the country has often struggled in international play.

I.O.C. Rejects Israeli Request for Moment of Silence at London Games

By MARY PILON
The Israeli government requested a moment of silence be observed 40 years after 11 Israeli athletes and coaches were killed at the Munich Games, but the International Olympic Committee refused.
U.S. NEWS

Trayvon Martin Case Shadowed by Series of Police Missteps

By SERGE F. KOVALESKI
Mistakes by the Police Department in Sanford, Fla., and circumstances beyond its control, could make it more difficult to pursue a case against George Zimmerman.
The Lede Blog

Police Missteps in Trayvon Martin Case: Readers' Questions Answered

By SERGE F. KOVALESKI
Serge F. Kovaleski answers readers' questions about police missteps in the case of Trayvon Martin.

Postal Service to Close 48 Centers This Summer

By RON NIXON
The first phase of the cost-cutting plan is intended to save the agency nearly $1.2 billion a year amid declining mail volume.
OPINION
Opinionator | Townies

April Is the Gnarliest Month

By THAD ZIOLKOWSKI
Surfing in springtime, in New York.
Op-Ed Columnist

Fun Plans for Summer Vacation

By GAIL COLLINS
You heard it here first, people! The national debt is very, very big. So must be time for another debt-limit debate.
Op-Ed Columnist

The Winning Essays Are ...

By NICHOLAS D. KRISTOF
Wondering just how vicious teenagers can be? Listen to the winners of my essay contest on bullying.

Facebook Raises $16 Billion in I.P.O. That Values It at $104 Billion: NYT Breaking News:

Breaking News Alert
The New York Times
Thursday, May 17, 2012.
Facebook Raises $16 Billion in I.P.O. That Values It at $104 Billion

As investors raced to get shares, whose price Facebook set at $38 each, the sprawling social network raised $16 billion on Thursday in an initial public offering.

The I.P.O. signals a rapid evolution for the company. In just eight years, Facebook has gone from a scrappy college service founded in a Harvard dormitory to the third-largest public offering in the history of the United States, behind General Motors and Visa.

Read More:
http://dealbook.nytimes.com/2012/05/17/facebook-raises-16-billion-in-i-p-o/?emc=na

Asia's ambitious free-trade agenda: From The Economist Intelligence Unit Chief Economist, Robin Bew

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Asia's ambitious free-trade agenda
Not content with having globally dominant exporters, Asia is trying to go one further by negotiating a giant free-trade agreement between China, Japan and South Korea. To maintain their position as export powerhouses, all three countries recognise the need to adapt to changing patterns of demand in difficult times. Joining forces could make them even more internationally competitive. Just as importantly, it would enable them to trade more with each other, potentially reducing their exposure to Western markets. The catch is that turning plans into reality is likely to be a long and fraught process, vulnerable to protectionism on all sides that could dilute the effectiveness of any eventual deal.

What would a North Asian trade agreement mean for your business? Let me know at: robinlbew@eiu.com.

Best regards,

Robin Bew
Chief Economist


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