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Jan 18, 2012

Smartcompany News and Analysis: Nine marketing trends for 2012, 10 insights from the SmartCompany-WHK SME Directions survey, Woolworths daily deals site, DTDigital nabs new investor

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Today on SmartCompany, we chat to David Trewern, the founder of digital communications company DTDigital, which has just sold a third of the company to marketing giant WPP. We also look into Woolworths’ new foray into daily deals, and find out what people are saying about the Fair Work review.

And in Entrepreneur Watch, SmartCompany editor James Thomson reflects on the amazing story of Gina Rinehart. Just six years after becoming Australia’s first female entrepreneur, she is now valued at $20 billion – and challenging for the title of the world’s richest woman.

And don’t forget to check out the 10 insights from the SmartCompany-WHK directions survey, which is a great planning tool for 2012.

DIY super funds and marital disharmony
The flexibility and control SMSFs bring have prompted many married couples to set them up. However, having these funds in the family doesn't always work out. BY TERRY HAYES.

Advertising and Marketing
Nine marketing themes for 2012
Marketing your business is an ever-evolving challenge that will be vastly different in 2012. So you'll have to keep your eye on the ball. BY NINA HENDY.

Aunty B
Is it okay for staff to wear thongs in the office?
Let's face it, there is only one place to wear thongs: in a communal shower so you don't pick up a fungal infection.
Aunty B

IT Systems
David Markus
Why would you replace your IT equipment before it fails? The answer is because it’s under $3 per day to remove the risk.
David Markus

Business Tech Talk
Paul Wallbank
How many businesses missed out on sales during Christmas because their website wasn't up-to-date?
Paul Wallbank

IT Means Business
Dave Stevens
While cloud computing has now become a mainstay within business, many SMEs are yet to make the transition. Here are some pitfalls to watch out for.
Dave Stevens

Internet secrets
Craig Reardon
In an attempt to keep costs down, many smaller business operators often scrimp on important assets. And a professional logo or "corporate ID" is a regular casualty of such frugality.
Craig Reardon

Entrepreneur Watch
James Thomson
Can one person develop three giant mining projects?
James Thomson

Network Solutions®

Jobless rate holds at 5.2pc: Financial and forex info News | The Australian Business Briefing

Jobless rate holds at 5.2pc
Geoffrey Rogow AUSTRALIA'S unemployment rate was unchanged at a lower-than-expected seasonally adjusted 5.2 per cent in December.
Eurozone on 'brink' of recession
Frances Robinson THE European single currency area is on the verge of recession, says eurozone finance ministers president Jean-Claude Juncker.
US breaks up $US78m trading scam
US authorities have arrested seven people in an alleged $US78 million ($75.4 million) hedge fund insider trading scam.
Woodside Q4 production falls 6pc
Robb M. Stewart WOODSIDE Petroleum said today that production fell 6 per cent in the fourth quarter but revenue jumped 17 per cent.
Rio free to up Ivanhoe stake
Edward Welsch IVANHOE Mines says it won't use a shareholders' rights plan to stop Rio Tinto from taking a majority stake in the Vancouver miner.
Santos Q4 production falls 9pc
Robb M. Stewart SANTOS said today that sales revenue rose 25 per cent in the fourth quarter but production was 9 per cent lower.
Overworked Jim's Mowing to list
Andrew Fraser JIM'S Mowing, one of Australia's most recognised franchises, is set to list as a public company.
Dragon's breath sparks gold rush
Rhiannon Hoyle and Yue Li THE year of the dragon is breathing new life into gold prices as Chinese give new-year gifts of gold like never before.
Financial Markets
Stocks edge higher, banks up
Virginia Harrison Shares notched mild gains, with banks advancing, after Greece resumed restructuring talks and upbeat data on the US housing market.
No place like home for US business
Stocks up 0.9pc on Wall St gain
Financial Markets Coverage
Mining & Energy
Santos Q4 production falls 9pc
Robb M. Stewart SANTOS said today that sales revenue rose 25 per cent in the fourth quarter but production was 9 per cent lower.
Woodside Q4 production falls 6pc
Dragon's breath sparks gold rush
More Mining & Energy
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