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Sep 7, 2016

The Guardian | UK | Media | Media Briefing - September 7, 2016: Jeremy Clarksdton's Grand Tour, Drive Tribe and Narcos

theguardian.com

Excitement about the forthcoming launch of The Grand Tour, the new car show from Jeremy Clarkson, James May and Richard Hammond, has been building for sometime. Meanwhile the trio, with producer Andy Wilman, have been working on a their digital project DriveTribe, an online motoring hub that has just attracted $6.5m in investment from 21st Century Fox.

There is a certain irony in the fact that Amazon, a tech company, has handed huge amounts of money to Clarkson et al to make what is at its heart a traditional TV show, while a TV company is putting a smaller but not insignificant sum into a digital startup.
But what DriveTribe shows is that the three presenters and their producer making savvy decisions after emerging from the relative safety of making one of the biggest shows at the BBC. They know their brand of banter and motoring, but they are proving perfectly willing to take it into new spheres.

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