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Sep 7, 2016

Bits | The Business of Technology on September 7, 2016: Highlight of the Apple Hype — Wireless Earbuds.

Wednesday, September 7, 2016


The New York Times
The New York Times
Apple’s annual developers conference in June. The company is set to unveil its new iPhones on Wednesday.
Apple’s annual developers conference in June. The company is set to unveil its new iPhones on Wednesday. Gabrielle Lurie/Agence France-Presse — Getty Images
Daily Report
In the last 24 hours, the Apple rumor-and-news-mill has been doing all it can to eliminate any last iota of surprise about what the company is planning to unveil this week.
Ahead of the media event that Apple is holding on Wednesday to introduce its newest iPhones, the tech blogosphere has gotten even more hyped up over the details of what the company will show during a keynote presentation. It’s all part of a global ecosystem of informationthat surrounds Apple that David Streitfeld wrote about earlier this week, which helps set the stage for what to expect.
So what are some of the latest Apple tidbits? Here are a few:
■ Apple is expected to announce new wireless earbuds called “AirPods,” writes AppleInsider, as the company eliminates headphone jacks from the smartphones and moves people toward wireless headphones.
■ Apple has filed a list of trademarks that could be names for some of its new products; the names include “AirPod Case,” “Iris Engine” and “iBooks Storytime,” writes Brian Conroy, an intellectual property lawyer who keeps track of trademarks.
■ For more of what to expect from the Apple event, read some of the various recaps. Here’s one from CBSanother from CNN Moneythis from Motley Fool, and, well, you get the picture. There are a lot.
We have our own look at what to expect here. And during the event, tech reporters Brian X. Chen, Farhad Manjoo and Katie Benner will be on the scene to tell us what’s important to know about what Apple is introducing, what’s not, and why. Stay tuned.
Pui-Wing Tam
 
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