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Aug 25, 2016

The Guardian Media Briefing - August 25, 2016

View Media Briefing online

Edinburgh TV Festival, Bake Off, BBC stars' pay

Our new-look morning briefing highlights the big stories of the day, including Vice founder Shane Smith’s MacTaggart lecture
Life of Vice … Vice founder Shane Smith predicted a media ‘bloodbath’ in this year’s MacTaggart lecture.
Life of Vice … Vice founder Shane Smith predicted a media ‘bloodbath’ in this year’s MacTaggart lecture. Photograph: Murdo Macleod for the Guardian

The big story

Shane Smith is known for his bombast, and his MacTaggart lecture at this year’s Edinburgh TV Festival lived up to that reputation. Amid asides and quips about his penchant for acid being responsible for commissioning decisions, he presented a big-picture narrative that places Vice at the forefront of a sea change in media.
The central pitch was that baby boomers are losing their grip on media as a millennial generation interested in issues such as LGBT rights and income inequality rejects most of what the established media produces and the way they distribute it. That he predicts, will lead to a frenzy of consolidation among the world’s big media companies as they struggle to catch up.
Though his talk was inevitably an attempt at self-aggrandisement, his suggestion that it is the media’s neglect of the issues that young people find important, and not the fecklessness of youth, is what makes it hard for traditional media to reach millennials, is food for thought.

MediaGuardian’s top stories

Adverse conditions … Jeremy Clarkson’s firing from Top Gear and the departure of James May and Richard Hammond was the pinnacle of ‘a perfect storm’ that was building between the show and the BBC, Andy Wilman has said.
Adverse conditions … Jeremy Clarkson’s firing from Top Gear and the departure of James May and Richard Hammond was the pinnacle of ‘a perfect storm’ that was building between the show and the BBC, Andy Wilman has said. Photograph: Brian Lawless/PA

Best of the rest

And then there were more … the BBC is to produce seven more Agatha Christie adaptations in teh wake of And Then There Were None.
And then there were more … the BBC is to produce seven more Agatha Christie adaptations in teh wake of And Then There Were None. Photograph: Robert Viglasky/BBC/Mammoth Screen/Robert Viglasky

And finally...

In case you hadn’t noticed, The Great British Bake Off returned to BBC1 last night. There were no soggy bottoms, but Twitter naturally went into overdrive over every dollop of innuendo.
"Paul it's time for you to go to the soft play area, don't injure yourself on the balls" #GBBO HAHAHAHA pic.twitter.com/ZxTtIMGx7o
— Kate (@kate_kate734) August 24, 2016
That woman did not just say "I like the flavour of the cox". I can't cope. #GBBO
— Fiona Longmuir (@EscapologistFi) August 24, 2016
Did I just here the word.#moist #GBBO πŸ°πŸ°πŸ°πŸ°πŸ°πŸ°πŸ°πŸ°πŸ°πŸ° pic.twitter.com/WPZmGVcENW
— Lee Trolling Clarkey (@LeeClarke1987) August 24, 2016
How's the custard going to get in there?

"I'm going to poke it in"

#GBBO #gbboinnuendo
— GBBOInnuendo (@GBBOInnuendo) August 24, 2016
'It was a bit firmer than I wanted'

Not a possible thing.#GBBO #filth
— Sarah Burton (@MsFloraPoste) August 24, 2016
Great penetration .. very moist.. πŸ‘€ #GBBO
— Yasammez (@Yassammez) August 24, 2016
Tom’s gin cake also proved a hit, with Mary Berry showing her approval.
Mary finding out that there's alcohol in Tom's bake is everything#GBBO pic.twitter.com/yRhrjVrPmU
— Scott Bryan (@scottygb) August 24, 2016
Mary: "So what's this cake?"
"It's literally just a pint of gin"
Mary:"THIS COMPETITION IS OVER"#GBBO
— TechnicallyRon (@TechnicallyRon) August 24, 2016